Aimed at all ages, its programming consists of original first-run television series, theatrically-released and original made-for-cable movies, and selects another third-party programming. The original programming is mainly brought by the American flagship Disney Channel.
The channel – which formerly operated as a premium service – was originally launched on 16 October 1999 as a subscription television channel of Sky Deutschland. As of 17 January 2014, the German Disney Channel has become a free-to-air channel.
The network competes with Super RTL (50% owned by Disney-ABC Television Group), Kika, and Nickelodeon Germany similarly-formatted networks whose primary sources of programming is children focused.