MAD TV is the greek music channel in Athens, Attica, Greece, providing pop, electronic, rock, R&B and hip hop music.
MAD TV (also known as MAD) is a Greek television network that broadcasts music related programming including video clips, music news, and interviews as well as concert footage. It was the first music station in Greece, launched on June 6, 1996, and is run by Andreas Kouris.
MAD TV’s target group ranges from 15 to 24 years old. 90% of its daily program includes all the latest pop, electronic, rock, hip hop, rhythm, and blues releases and 30 live shows per week. All shows deal with different subjects, ranging from worldwide music news, artist news, Internet, video games, cinema, clubbing, concerts, interviews, and documentaries, concerning the majority of the Greek and International artist community. In May 2000, MAD TV launched the first Greek music portal, which provides its users with the most up to date worldwide music information along with brand new Internet services.
MAD TV also offers a wide range of Retail and B2B services to the public: Go MAD (interactive service) and MAD Music (5 music-interactive audio channels) available on Nova (DTH satellite platform in Greece), MAD Shop (online CD shop) through their website, Nova and i-mode Cosmote mobile telephony, MAD Scanner (mobile service for acoustic fingerprint) through Vodafone mobile telephony company, Real-time video streaming of MAD TV’s program for 2G and 3G mobile phones, mobile content (ring-tones, logos, and MMS) to all the top mobile telephony companies in Greece, music content to internet sites and portals (news, events, artists’ CVs, charts, photos and wallpapers, audio and video streaming, polyphonic audio ring-tones, etc.), and many more.
Since June 26, 2004, MAD TV successfully organizes each year the MAD Video Music Awards, a unique Greek music production and awards ceremony, which allows the public to vote for their favorite artists and video clip. On May 26 and 27 of 2005, MAD TV held the 1st conference for the music industry in Greece, Athens Music Forum, which focuses on bringing together representatives from all professional fields that are directly and indirectly related to the music industry. MAD also organizes Secret Concerts, a series of famous artist’s live appearances in front of a small audience in a private and secret place, which gives the opportunity to artists to present a special performance with a different repertoire.
MAD TV broadcasts in Athens on the frequencies of 68 UHF (from Mount Hymettus) and 20 UHF (from Mount Parnitha). MAD is also rebroadcast through several local and regional television stations in Greece, usually for several hours per day.