Shri News an initiative of Softline Media. Ltd., launched in the year 2012, is a 24x7 Hindi News & Infotainment Channel.
The word ‘Shri’ in Devanagri script stands for honour, abundance, and all-round wealth and peace. The name of our channel hence speaks for itself. We symbolize and bring to you powerful and enriching news content or ‘Damdaar Khabar’. The main objective of our existence is to bring about a change in our society through the delivery of such information that will help institute much-required peace and prosperity in today’s times.
Apart from the everyday news we also have a basket of programs related to Health, Women, Youth, Real Estate, Automobile, Entertainment, and Religion – to serve all kinds of audiences. We can say that Shri News is emerging as the voice of national sensibilities and is gaining credibility by raising and discussing issues that are close to the hearts of its audiences.
As a part of our expansion plan, in the first phase, the channel will cover Delhi-NCR, U.P., Uttarakhand, Haryana, Punjab, Himachal Pradesh, Bihar, Jharkhand, Rajasthan, M.P. and Chattisgarh, which constitute the major Hindi speaking belt of our country.
We are in the process of constantly upgrading our portfolio and availability on different media. The channel already has a strong presence on various cable networks and is available on DTH platforms like Dish TV and DD Direct with a viewership of more than 15 million. It will soon be available on BSNL- IPTV, MTNL- IPTV in DELHI & Mumbai, HITS, 3G mobile TV, and all over the world through IPTV.
Shri Times, (a national Hindi newspaper) published from Lucknow, is another feather in the cap of Shri Media Ventures Pvt. Ltd. and a sister concern of Shri News. Both groups are associated with Shri Infratech.