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TRC Modena

 Posted on October 23, 2015, and last modified on 1 month ago.


TRC, with its two channels dedicated to Modena and Bologna, visible on 11 and 15 of the digital terrestrial, is the leading local television in Emilia Romagna, with over 160 thousand daily contacts (Auditel data).

A success mainly due to the great attention given to information with over 6 hours of daily live coverage to tell about Modena, Bologna, and Emilia Romagna on the news and in depths dedicated to the sport, the economy, and society.

Since that distant November 5, 1976, when it was officially born, with the name of Tele Radio Città, Strada TRC has accomplished a lot, first consolidating itself as the main television in Modena and, then, in 2014 expanding its horizons with the opening of the editorial office from Bologna.

The last turning point dates back to the summer of 2018 when, given the growth in reputation and audience ratings in Bologna, TRC decided to split up with programs and information dedicated to Modena which left the historic digital terrestrial channel 15 to move on channel 11, leaving the 15th in Bologna and regional programming. The choice made it possible to respond more precisely to the need for local information in two rich territories, and not only from an economic point of view.

TRC is the basketball television in Bologna, of Virtus and Fortitudo; of volleyball and football in Modena. The economic information is deepened with the weekly Viaemilianet and daily, with daily affairs, but there is no lack of lighter moments in the schedule: Dettotranoi, Trend, Sulazampa, Si fa X ridere, CuciniaMo, Andrea Barbi show, Mo thinks of you, See you in the piazza are programs that represent a fixed appointment for many fans.

Without forgetting the in-depth study always done in TRC style, avoiding bombastic tones to try instead to immerse yourself in the news and stories of the protagonists: Nautilus and Buone Cose are the programs that best describe the well-kept and non-trivial way of being TRC.

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