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Canal Rural is a leading specialized television channel in Brazil, focusing on agriculture and livestock. Established on November 11, 1996, it is headquartered in São Paulo with offices in Brasília and Porto Alegre.

It is the most-watched channel among decision-makers in Brazil's agricultural sector, having grown over 14 years to become a primary media outlet for agriculture through news programs, services, and entertainment.

Canal Rural offers content related to agricultural techniques, livestock, economics, and politics within the agricultural sector, as well as live auctions. Owned by J&F Investimentos, a conglomerate controlled by Joesley Batista, the channel has between 201 and 500 employees.

In addition to its television broadcasts, Canal Rural operates an online platform at canalrural.com.br, providing news, market analyses, and information on agricultural events, apps, and educational programs for the agricultural community. In 2013, J&F acquired the channel for 40 million reais to expand and strengthen its position in the industry.

Recently, Canal Rural has also begun expanding internationally, partnering with Bolivia's largest television network, Unitel, to develop Canal Rural Bolivia, focusing on promoting agriculture and food production in Latin America.

In summary, Canal Rural is Brazil's leading specialized agricultural television channel, playing a key role in providing information, services, and entertainment for the agricultural and livestock sectors while expanding its influence into international markets.