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Cruise1st TV is the world’s first 24-hour television channel dedicated entirely to cruise holidays, serving audiences across the United Kingdom. The channel focuses on live cruise deals, destination information, and teleshopping-style programmes that help viewers discover and book cruise trips at competitive prices.

The channel is operated by Cruise1st, a company founded in 2000 in Manchester and now based at MediaCityUK. Cruise1st TV first went on air in 2015 and, in 2017, officially became a round-the-clock cruise channel on Sky, marking an important milestone in niche travel and shopping television.

Cruise1st TV combines live sales shows with destination features and cruise industry updates. It works with major international cruise lines, is hosted by experienced presenters, and broadcasts daily with flexible scheduling. In addition to satellite and cable TV, the channel is also available through online live streaming and on-demand platforms, making it easy for viewers to watch across different devices.

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