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ITC TV, also known as Iranian Television Canada, is a Persian-language television network based in Canada that primarily serves the Iranian-Canadian community and the broader Persian-speaking diaspora across North America. Established in the 1990s in Toronto, ITC TV began as a local program called “Shahre Ma” and has since evolved into a prominent 24/7 satellite channel offering a wide range of programming.

About ITC TV (Iranian Television Canada)

• Mission and Audience: ITC TV focuses on multicultural and multilingual programming tailored to the Iranian-Canadian community, reflecting their cultural, social, and informational needs. The channel aims to foster a sense of community among Iranian immigrants in Canada by providing content relevant to their experiences, including news, entertainment, cultural shows, and educational programming.

• Programming: ITC TV offers a diverse mix of content such as news coverage, entertainment, scientific and artistic programs, sports, and social reality shows. One of its notable programs is "Yek Fenjan Chai" (A Cup of Tea), a social reality show suitable for all ages that combines entertainment with life lessons. The channel’s programming is designed to address various aspects of Iranian-Canadian life, including immigration issues, career opportunities, and cultural preservation.

• Broadcasting and Accessibility: ITC TV started on the Rogers platform as a weekly program and later expanded to a 24-hour satellite channel. It has embraced digital technology by providing live streaming and making content accessible on smartphones, smart TVs, and IPTV boxes, allowing viewers to watch on the go.

• Independence and Credibility: The channel has operated for over 30 years without affiliation to any particular organization or government, earning trust and credibility among millions of viewers worldwide. It is recognized as a leading media outlet for the Iranian diaspora in Canada and beyond.

• Technical Capabilities: ITC TV uses modern filming and broadcasting equipment, enabling it to produce high-quality advertising teasers, live event coverage, and professional programming.

In summary, ITC TV (Iranian Television Canada) is a well-established Persian-language broadcaster that plays a significant role in connecting and informing the Iranian community in Canada through diverse and culturally relevant content, blending traditional satellite broadcasting with modern digital platforms.

This distinguishes ITC TV from other Persian-language channels in Canada, such as Iran TV Network (ITN), which is a separate entity owned by Ethnic Channels Group and operates under a different license and programming model.